Houses and storefronts are decorated with lights. Menorahs and Christmas trees fill neighboring windows. There’s not much of a chance of avoiding some sort of reminder that we are knee deep in the holiday season…
In our real lives, we wear tacky holiday sweaters, have parties, and adorn our desks with little baubles to celebrate the season. Have you thought of doing the same with your online or social media presence?
Whether you’re a business, building your personal brand, or utilizing social media tools for some other purpose, shouldn’t one of your goals to be present in that space?
Do a search of your friends and family online. What do you see? We often take so much time preparing our real world for the season. What ways can you dress up your digital presence in a similar fashion?
Something as simple as adding a Santa hat to your profile image tells your audience you keep your profile fresh, that you stay aware of social media trends, and monitor your social media channels on a regular basis.
You could also use this time to engage your audience and get them talking about family or traditions. Tell the story of how similar/different your holidays are now, compared to when you were a child. Ask your fans and followers to tell their stories.
This doesn’t have to be just for Thanksgiving, Hanukkah, or Christmas. There’s always something going on, whether it’s an obscure holiday (Cat Herder’s Day anyone?) or celebrating a new season, a change in weather, a nearby event, a local celebrity, the fact that it’s Friday, there are SO many ways to greet your audience with something fresh and fun all year round!
Sites like daysoftheyear.com help us find funny or interesting holidays to talk about. Staying knowledgeable about trending topics on social media allows us to respond and take part in events that are bigger than our circle of influence (ice bucket challenge, elf on the shelf, etc.)
What are some things you use to keep a daily, weekly, or monthly presence online? Leave a reply below!